Who can use this feature

Available on monday campaigns

Available on Pro plan and Enterprise plan; Requires "Manage Campaigns Settings" permission to create or edit groups.

Subscription Groups let you organize your monday campaigns email campaigns into categories, such as "Product Updates," "Marketing Promotions," or "Weekly Newsletter." When a recipient unsubscribes, they can choose to opt out of a specific category rather than all your emails — keeping engaged contacts on the lists that matter to them.

Use this article to learn how to create and manage Subscription Groups, assign them to campaigns, and understand how unsubscribe behavior works for your recipients.

What are Subscription Groups?

Subscription Groups are categories you define to segment your campaign emails. Each campaign is assigned to one group, and recipients see all your groups on a preferences page where they can choose which types of emails to continue receiving.

For example, a recipient receiving your weekly newsletter and promotional offers can unsubscribe from promotions while continuing to receive the newsletter. This reduces your overall unsubscribe rate and gives recipients meaningful control over their inbox.

Limits

Keep the following limits in mind when setting up your Subscription Groups:

• Maximum of 3 Subscription Groups per account
• Group name: up to 30 characters
• Group description: up to 100 characters
• Each campaign can belong to exactly one Subscription Group

Creating a Subscription Group

1Navigate to Settings > Subscription management

2Click the Subscription groups tab

3Click Add subscription group

4Fill in the form: enter a Name (required, up to 30 characters) and a Description (required, up to 100 characters). Both fields appear on the recipient-facing preferences page, so use clear, audience-friendly language.

5Click Save. The group is immediately available to assign to campaigns.

Editing and deleting a Subscription Group

To edit a group, locate it in the Subscription Groups table, click the edit icon, update the name or description, and click Save.

To delete a group, locate it in the table, click the delete icon, and confirm deletion in the dialog.

Assigning a Subscription Group to a campaign

Every campaign must be assigned to a Subscription Group before it can be sent. The group selection appears in the audience step of both the Campaign Creation Wizard and the Unified Campaign Editor.

In the Campaign Creation Wizard: In the To step, open the Subscription group dropdown and select the group that best matches the campaign's content category. This step is required — you cannot proceed without making a selection.

In the Unified Campaign Editor: Click the Audience section, select a Subscription Group from the dropdown, and save the step.

Once a group is selected, the audience estimate in the campaign editor updates automatically to reflect contacts who have already unsubscribed from that group, as well as global unsubscribes. The number shown is the actual deliverable audience after all filtering. When you duplicate a campaign, the Subscription Group selection carries over to the duplicate, provided the group still exists.

How recipients experience Subscription Groups

When a campaign uses a Subscription Group, the email footer includes two options: Unsubscribe, which opts the recipient out of that specific group only, and Manage Preferences.

Manage Preferences opens a preferences page where the recipient can see all your groups and toggle each one on or off. Recipients can also choose to unsubscribe from all emails globally from that same page.

The preferences page is hosted by SendGrid and displays your group names and descriptions directly to recipients. This is why clear, audience-facing names matter — recipients use this page to make their own choices.

Understanding unsubscribe behavior

Unsubscribes in monday campaigns work at two levels: group-level and global. The table below summarizes what each action means for a recipient's status.

At send time, monday campaigns applies filtering in a specific order: global unsubscribes are removed first, then group-level unsubscribes. A globally unsubscribed recipient is always excluded, regardless of their group-level preferences. Unsubscribes take effect immediately — if a recipient unsubscribes while a campaign is being sent, they are excluded from any batch not yet processed.

Best practices

• Use recipient-facing names. Group names and descriptions appear directly on the preferences page. Use clear, concise labels like "Product Updates" or "Weekly Digest" rather than internal team terminology.
• Start with a small set of groups. Two to five meaningful categories is a good starting point. A long list of groups can be overwhelming for recipients managing their preferences.
• Group by content type or frequency, not internal structure. Organize groups around what recipients care about, not how your team is structured internally.
• Assign every campaign to a group. Consistent assignment ensures proper unsubscribe tracking across all your sends. When in doubt, use your most general group.

FAQs

What happens to campaigns sent before I created Subscription Groups?

Nothing changes. Historical campaigns used global unsubscribe tracking and continue to work as before. Subscription Groups only apply to campaigns created after groups have been set up.

If I delete a Subscription Group, do those recipients become globally unsubscribed?

No. Recipients who unsubscribed from the deleted group remain unsubscribed from it specifically, but they can still receive campaigns assigned to other active groups. Deleting a group does not trigger a global unsubscribe.

How quickly does an unsubscribe take effect in monday campaigns?

Immediately. If a recipient unsubscribes from a group while a campaign is actively being sent, they are excluded from any batch not yet processed.

Can I see who unsubscribed from a specific Subscription Group?

This is coming soon. Group-level unsubscribe visibility will be available in both the Settings page and boards in a future update.

Is there a limit on how many contacts can be in a Subscription Group?

No. There is no limit on the number of contacts per group. The 25-group limit applies to the number of groups per account, not group membership size.