The more you know about an account, the more likely you are to retain their business. That's the idea behind the new CRM app, Data enrichment powered by Crunchbase. We've partnered with Crunchbase to incorporate their incomparable data reserves with our CRM. Read on to learn about how you can harness this power for your team! ⚡️
How it works
Set up
If you're new to monday CRM, you don't need to do anything to set up CRM Data enrichment. The CRM Data Enrichment app will be active on your Accounts board when you create it.
If you've been using monday CRM for a while (prior to December 2023) and your Account board is already established, jump ahead to the "Instructions for existing accounts" section to learn more about how to access this app.
Powered by Crunchbase
monday CRM and Crunchbase have partnered to deliver best-in-class data for your team. Our partnership gives you the power to research less and sell more.
Two ways to set it up
1. Integration
The CRM Data enrichment app relies on an integration recipe that is automatically set up when your Accounts board is created. You can take a look at the integration by visiting the Automations center and opening the second tab, Board automations:
Each run will use one (1) action. You can take a look at the integration by visiting the Automations center and opening the second tab, Board automations.
2. Dropdown menu
You can also use the enrichment feature by manually selecting a company from the dropdown menu when creating a new item on your board.
How to use the integration
This app is simple to use. If you'd like to trigger enrichment using the integration recipe, all you need to do is add the company's domain. The app will then pull in data from Crunchbase.
Account domain
The integration pulls in data from Crunchbase using the company's domain. You must input a valid company URL to pull in the correct data. For example, if you input "https://www.monday.com", you'll learn all about us! But if you just enter "monday.com" or "www.nonday.com", you won't find what you're looking for.
What information does Crunchbase supply?
Once a company is selected from the dropdown menu, the following columns will be populated with Crunchbase data:
- Description
- # of employees
- Industry
- Headquarters location
- Company profile
Watch it work!
How to use the dropdown menu
This app is simple to use. You don't need anything other than the company's name!
Company name
This app pulls in data from Crunchbase using the company's name. You must input an identified company to pull in the correct data. For example, if you input "monday", a few options will generate in the dropdown. Select the correct company from the list to trigger enrichment. Then, you'll learn all about us!
What information does Crunchbase supply?
Once a company is selected from the dropdown menu, the following columns will be populated with Crunchbase data:
- Description
- # of employees
- Industry
- Headquarters location
- Company profile
If you open the item view, you can open the menu (three dots) and select "Visit on Crunchbase" to redirect to Crunchbase see additional information:
Watch it work!
Instructions for existing accounts
If you're an existing monday CRM user and you want to use the CRM Data enrichment app on an existing Accounts board, please reach out to our Support team for assistance.
If you would like to use the CRM Data enrichment app and you don't mind working with a new Accounts board, you can add a new "Accounts" board by adding a CRM template to your workspace to begin using data enrichment.
Turn off data enrichment
1. Automation center
You can turn off CRM data enrichment by visiting the Automations center on your board:
Open the second tab to view the recipes applied to your board:
And toggle the automation "Off" to turn off CRM Data enrichment:
2. monday CRM settings
An Admin can turn off CRM data enrichment by visiting monday CRM settings > "Enrichment suggestions":
Toggle "Accounts" to "Off" to deactivate enrichment on your account.
Restricting access
1. For the integration
At the moment, there isn't a way to restrict permission to certain groups. However, a board owner can lock the domain column to restrict users from triggering enrichment.
2. For the dropdown menu
At the moment, there isn't a way to restrict permission to certain groups with this option either. However, board owners can limit item creation. As a result, other team members will not be able to manually enrich an item.
Limitations
Data enrichment, via both the integration and the dropdown menu, can only be used on your CRM Account's board.
When using the integration:
- Each run will use one (1) action.
- The app requires an exact match. If there's a typo or the domain is incorrect, the app will not pull any information in from Crunchbase.
- The app will only enrich empty columns. The app does not overwrite data. For example, if you or a team member wrote "10" in the "No.of employees" column, when you enter the domain, the "No. of employees" column will not update.
- If a column is hidden or deleted, the app will not write data into that column.
- This app has a lifetime limitation; you can only enrich the data for 1,000 items. So use your power wisely! Only successful runs will count towards this limitation.
When using the dropdown menu:
- You will only see the company options in the dropdown when you create a new item on the board. You can't apply enrichment to items that have already been created, and you can't apply enrichment to items created from a form.
- The app requires an exact match. If you input a company that is not listed in Crunchbase by choosing "+ Add Account", the app will not pull any information in from Crunchbase.
- This app has a lifetime limitation; you can only enrich the data for 1,000 items. So use your power wisely! Only successful runs will count towards this limitation.
About Crunchbase
Information is power! And that power is brought to you by our partnership with Crunchbase. ✨ You don't need a Crunchbase account to use this feature.
This is just the beginning of our partnership! If you'd like to see more ways to integrate monday.com with Crunchbase in the future, please reach out to our Support team and let us know what you have in mind.
If you have any questions, please reach out to our team right here. We’re available 24/7 and happy to help.
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